Hunt Regional

Bras for the Cause

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About the event

Bras for the Cause began in 2009 when local businesswoman Janeen Cunningham dreamed of creating a breast cancer awareness event where every penny raised was put to work in our community. She had heard tales of a display of elaborately decorated bras, which served as a vision for the event. Janeen put a unique twist on the event, asking people to pay to vote for their favorite bras. Since then, Bras for the Cause has raised over $1,000,000 for the Hunt Regional Healthcare Foundation!

More than 150 bras are entered each year, created by women and men, old and young, individuals and businesses. Each entry is a unique masterpiece. Clever titles and creative materials are the hallmarks of the display, driving hundreds of people to flock to Downtown Greenville each October to see the display and cast their vote. Awards are presented to the top money-raising bras and also to category winners selected by a panel of judges. The top corporate sponsor is also recognized.

There is no charge to enter a bra or to attend the event. Money is raised though corporate sponsors, votes and merchandise sales. And, just as Janeen had planned, every penny stays in the community, working to detect cancer and help those undergoing treatment.

About the Bras

Each year brings a new wave of creative bra ideas. The rules are simple: design a bra using any materials and with any theme you desire.

Our only requests are that the message and design are “G” rated and that your creation and its display can be moved by one person. There is no charge to enter a bra.

Bras for the Cause benefits Janice's Closet and The Tubby Adkisson Mobile Mammography Coach.

Recognizing that every woman deserves to feel good about herself during cancer treatment, Janice’s Closet was founded by the volunteers of Bras for the Cause. With a staff of certified mastectomy fitters, the room provides compression garments, wigs, treatment gowns and more for Hunt County women in need. All items are provided free of charge to referred patients. Janice’s Closet is named in honor of Janice Weldon, who died in 2010 after dedicating her life to volunteering for multiple causes. For fitting or more information, contact Kelly Pulley at 903.408.1886.

The Tubby Adkisson Mobile Mammography Coach: Research has shown that 65% of the women in Hunt County do not get a yearly mammogram. Hunt Regional Healthcare and Bras for the Cause are leading the charge in the efforts to change that statistic. The coach is fully equipped with the latest digital equipment to conduct mammograms at remote locations throughout Hunt County without a referral by a doctor. Named for local volunteer extraordinaire and beloved community figure, Nita “Tubby” Adkisson, the coach makes scheduled visits at businesses, churches and other locations to help screen women, providing early detection of breast cancer to busy women on-the-go.

Most insurance plans are accepted and a $100 flat fee is available for those who choose to pay cash. Appointments for mammograms are scheduled in advance so that insurance and eligibility can be verified. Financial resources may be available by calling 903-408-5720. The coach is available Monday-Friday and some Saturdays for screening events. To schedule a date at your business or location, please call 903-408-5010.

Types of assistance breast cancer patients might receive

When a woman has had a mastectomy, she faces a world of changes in her appearance as she confronts the fight of her life. Difficulty affording post-treatment accessories including wigs, compression garments and prostheses can greatly impact a patient’s outlook on recovery and life following a breast cancer diagnosis.

Every woman who undergoes treatment for breast cancer at Hunt Regional Medical Center is given two Cure Couture gowns to wear throughout treatment and recovery. These beautiful gowns look just like dresses, but have hidden pockets to hold drainage tubes and a Velcro front panel that easily opens for examination.

In addition, mastectomy patients in need of financial assistance are eligible for the services provided by Janice’s Closet free of charge.

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